First impressions are the most lasting. This is also true for eCommerce website.
Assume you went to a fine restaurant but received poor service. Would you be interested in that? Isn’t that correct? The same is true for ecommerce websites. Nobody wants to visit a poorly optimized website; instead, they will visit a competitor’s ecommerce website. As a result, optimization is critical for any business.
That may seem to be a lot of work. But, to make things easier, we’ve discovered some simple but exciting ways to optimize your eCommerce website. So, without further ado, let us begin!
1. Optimize your product imagery
Pixelated photographs, huge image renderings, and even ecommerce websites with very few or no product shots have all been viewed by us! Don’t follow the crowd. Use only high-quality images that are not too large in file size on your content pages.
This will improve the performance of your web store pages as well as it will improve the user experience of your customers.
• Compress your photos while making full-page banners and create a balance between size and quality. Adobe Photoshop is the most professional design software but is also the most expensive.
• Spend time photographing your products – customers are always more likely to buy products if they can see what they’re buying. Remember to take high-quality photographs. The product is more enticing the greater the visual quality.
2. Know Your Audience
We all know how important it is to create a buying persona. However, a lot of people over emphasize that user model and fail to consider the drivers of particular wants and behaviors. Because of this, understanding the search intent of your audience—or the rationale behind their use of a certain term—is crucial to the success of your marketing campaign. You should be aware of their problems, fashion trends, types of inquiries, and reasons for visiting particular locations.
Distributing user questionnaires, mingling with people at trade shows, and just conducting market research to find out what’s popular with them are some approaches to better understand the search intent of your audience.
3. Implement Alt Tags
Alternative text descriptions (also known as alt-text or alt-attributes) are text descriptors that are assigned to images. This allows search engines to find relevant information to your site’s content, even if it isn’t text-based.
Alt-tags are also an important part of making your site more accessible, as they help screen readers describe the content on your site that a visually impaired user may not be able to see. These tags should be short and to the point and contain the same keyword as the page itself. This will also help search engines index your page and ensure that it is not clogged up with unnecessary information. Alt-text, like your other metadata, should feel natural and simple to understand.
You also want to avoid damaging the flow of your page by providing details to media that doesn’t have any important or contextual information when assigning alt text. For example, you don’t want to describe dozens of decorative assets on your page that will tell neither the user nor the search engine anything about the page they’re on. Use
4. Your Keywords Correctly
After you’ve decided on your keywords, think about how you’ll use them. You must ensure that they make sense in specific contexts, such as:
• Whether they can be used as a page title;
• Whether they can be used properly in H2 and H3 headings/subheadings; and
• Whether they can be used in the page URL.
Of course, when inserting keywords into your content, it must sound natural and be readable to the average user. For that you need to book writer who are extremely qualified. Part of that is avoiding overly technical or industry-specific key phrases. You should also avoid using the same words and phrases over and over again in your headings and content.
This is known as keyword stuffing, and it will disrupt the flow of your content and make it less appealing to your reader. A savvy search engine marketing firm can assist you in developing the best overall strategy to support your keyword strategy.
5. Optimize for different devices
People nowadays do not only browse on computers or laptops. Many people enjoy conducting research on their tablets. In addition, mostly people use their phones.
What is my point? Test and optimize your ecommerce website for multiple devices. You don’t want to turn off some customers by providing a great mobile experience but not a tablet experience (for example).
6. Earn backlinks from referring domains
Backlinks are typically created when your eCommerce website is mentioned on another’s. Backlinks can be obtained in a variety of ways, such as when someone loves your Hawaiian shirts so much that they write a review about them on their website. They mention your name and provide a link back to the product they adore somewhere in their review, usually near the beginning or end.
7. Offer a variety of customer service functionalities
By streamlining your checkout procedure and ecommerce website navigation, you may make it easier for clients to get in touch with you. Create a ‘contact us page and then add your customer service information on it. Consider a live chat feature, an automated chatbot, integrated social media channels, and a FAQs section as well.
Different people want different things, and the more variety you can provide, the happier your customers will be.
8. Think Locally
While this is not always the case in the age of digital shopping, people will generally seek out goods and services that are closer to their location.
After all, 76% of people who search for something nearby on their smartphones visit a business within a day. So, depending on your industry, you may want to concentrate your SEO efforts on being relevant in your immediate vicinity.
For example, you might want to incorporate a nearby location or a large city into your keyword strategy. Simply put, instead of entering “best cupcake bakery,” enter “best cupcake bakery near San Francisco” (or whichever areas are relevant to you).
9. Create a clear conversion path
Use color to direct customers to the pages/paths that are important to your online store. Think about contrast – a light CTA button on a light page will blend in.
If a button or CTA is relatively unimportant, make it a neutral color to indicate this.
If you want a button to lead to a conversion, make it a color that stands out on the page and is eye-catching.
10. Use Eye catching colours for website:
Your organization most likely has a style guide/brand guidelines. So, when choosing a color palette for your ecommerce website design, choose the most eye-catching colors from your company’s style guide.
If your style guide lacks eye-catching colors, consider expanding or adjusting it where possible to increase online conversion rates.
Conclusion:
Enhancing your eCommerce website for search engines is becoming increasingly important. In an age when everything is going online, you must do everything possible to compete better and ensure that your business stands out. However, with a little assistance, you should have a better understanding of how to better manage search engines and make them work for you.
