Video content is the king of all content in today’s digital world. The power of video content that presents an engaging visual with a short duration and can convey messages in an easy-to-understand way makes it the audience’s most liked content.
Therefore, video marketing is trending in the business world. marketers use video marketing as one of the most effective marketing strategies in increasing brand awareness, generating leads, and boosting SEO traffic
Plus, your brain can process these visuals thousands of times faster than text. The human brain is more accustomed to seeing visuals and better at memorizing and interpreting them.
That’s why video content is one of the most effective marketing strategies in the business world. Here are five video content examples that the audience likes the most
1. Product Review Videos
Product reviews are also the most loved content because many people consider the video before buying goods. This video is also the right strategy for businesses to introduce their brand names.
However, it will be challenging if you review your brand because your viewers will hardly trust you. Thus, you can bring your product to several industry influencers for their review. That way, you can get them to put a good word on you and your brand.
In addition, another alternative to introducing your brand is to use product videos. This type of video content also has a large audience and can attract the audience’s attention effectively.
2. How-To Videos
One of the most popular types of video content that audiences love is tutorial videos. You can do a variety of tutorials, ranging from cooking tutorials, makeup tutorials, tutorials on making an item (DIY), and others.
This type of video proves to be very easy for viewers to like because it explores tutorials about everyday problems around us. A simple but helpful video tutorial will grab the attention of many viewers, especially those who need the tutorial.
3. Animated Explainer Videos
An animated explainer video is the following example of video content that audiences love. Most audiences love video content that is informative, short, and easy to digest.
An animated explainer video is an answer because the video presents engaging, vibrant visuals with a short duration and the ability to clearly and easily understand.
That’s why the animated explainer video has become one of the most popular videos on social media. With its power to grab audiences’ attention effectively, you can quickly increase your YouTube channel engagement, traffic viewers, brand awareness, and so on.
Vlogs or Video Blogs have become popular a few years ago. It has always managed to attract a lot of audiences. Moreover, if you create your vlogs with good editing and the final visual results are fun to watch, you will effectively gain more viewers.
Vlogs are videos with spontaneous content that usually happens in your daily life or when you are undergoing a special event. An exciting and different life is undoubtedly why many viewers are interested in watching your videos.
So ensure you create more creative vlogs and engaging stories for your audiences, for example, by doing various exciting activities, such as traveling, gardening, exercising, and others.
5. Q&A Videos
If you want to increase your customer engagement, this video is the right content to interact more with your loyal subscribers or viewers; you can combine engagement from other social media in making this Question and Answer video.
Most viewers like Q&A videos because they are more personal and exciting. So, the step you need to do is throw a question on other social media such as Instagram, Twitter, or Facebook for your followers and different audiences.
Don’t forget to include the name of the person who asked, because they will appreciate it more. This Q&A video can also attract new potential audiences to become your followers. So ensure your video is engaging and gives a good impression to the audience.
If you want to take your business to reach the world, all you need is a video. It is a great start to keep your business growing because the video is one of the most liked contents in today’s digital world.
You can start choosing suitable videos that can help you reach your target audience. With the example video content above, you can quickly get your target audience and compete in today’s business world. It’s time for you to make your video marketing.
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Email: [email protected]
LinkedIn: Andre Oentoro