Last Updated on November 30, 2022 by Mamoona Mushtaq
In this ever-changing business landscape, you need to be intelligent and versatile. And the same goes for a wholesaler who needs to hit the jackpot with the right audience. However, due to our certain inefficient habits, we put our operations at risk. Additionally, a distributor has to look into the demands and needs of the consumers as it varies with the change in the environment.
If you are a wholesaler, we have got your back. You may be neglecting some of the things in this article that are putting you at risk. Here are some mistakes you must avoid at all costs when wholesaling:
1. No Online Presence
If you are doing business the traditional way, your business is at risk! It is the era of technology and digitalization. Therefore, upgrade your wholesale style by going online.
It means creating an online space for your business. Subsequently, you must have social media accounts that let you interact with your customers. Also, it would help if you had a website where users can find the products they desire.
Wholesalers that go online or set up a website are protecting their fortunes. Whether a clothing wholesaler like Veetrends or a Giant wholesale e-commerce platform like Amazon, their business flourishes digitally.
2. Targeting the Wrong Audience
Another area that a wholesaler can lack is not choosing the right target. It means insufficient research on demographics and demands of the consumer results in risks.
A wrong audience can cost you a lot! It means putting your bets and all the resources on people unwilling to buy from you. You either went too broad or too narrow with your audience, which burdens your operations.
Further, psychological buying plays an important role. For example, choosing sports or workout enthusiasts as your target market would be better if you sell wholesale activewear clothes.
3. Inefficient Pricing Strategy
Your reasonability and flexible pricing are what attract consumers. If you have too rigid a pricing strategy that does not change with the market, you lose your customers.
A wholesaler might not have a say in the end price, but they provide reliable solutions to their customers. For example, a small business that purchases items from a supplier expect some discount on bulk purchases.
Therefore, use a pricing scheme that attracts potential clients to you. Provide them with deals and value propositions that leave them satisfied. Ultimately, a user experience is enhanced by the quality and price of the product.
4. Manual Recordkeeping
Additionally, a wholesaler might still rely on traditional record-keeping methods, which means managing your operations on paper instead of shifting to a digital database.
It is because employees are reluctant to embrace technology. They may find technology a bit intimidating and prefer their old ways. Therefore, it costs you high labor and additional charges for maintaining records.
A digital database can save you time. Moreover, it can facilitate you in giving real-time and quick inventory updates. Plus, a digital inventory is what you need in this 21st century to manage your operations smoothly.
5. Lack of Content Marketing
Even though wholesalers may have set up an online website, they fail to attract visitors. It is because they do not engage in the proper content marketing.
Content marketing methods for wholesalers include making a blog and updating your social media account frequently. Additionally, placing digital banner advertisements or using PPC (pay-per-click) ads can generate traffic to your website.
Nowadays, wholesalers employ Google local service ads (LSAs) to target an area of interest. It helps in increasing their presence at a reasonable cost.
6. Unsuitable Sales Rep
If you are a big wholesale corporation, you must have a team of sales reps. Additionally, these reps are there to attract potential customers to your products.
However, if their selling pitch is wrong, it affects your sales and overall growth.
You must train your sales team correctly. Make their tone sound positive and affirmative instead of interrogative and persuading. Further, give them the right equipment and train them in digital customer relations to increase their productivity.
7. Weak Customer Services
Customers must be your top priority. Without satisfying them, you cannot expect to grow! Businesses fail because they neglect their customers and try to do things on their terms.
For strong customer service, you must have a feedback channel in place. The channel lets your customer express grievances so that you can mold your wholesale business accordingly.
For example, Veetrends offer Live Chat services and a 24-hour customer service contact number. Likewise, many small wholesalers opt to keep their contact services open 24/7.
8. Reluctant to Change
Lastly, a wholesaler may be reluctant to change! It can either sell old items that are no longer in use or deny the advent of digital interfaces.
For example, inventory management has seen frequent changes. Now, it has been wholly assimilated into the digital frontier. Therefore, a wholesaler who lets go of this prospect is jeopardizing their business!
Therefore, keep the fluctuating market in mind and be open to changes and sell efficiently. Think of how accessible you are to the clients and their demands before making any decisions.
