In the business world, business cards are as essential as they are effective. They are the first contact to publicize your brand and therefore it is important to create them with a good design so that they capture the attention of your potential customers. But… How do you make a successful business card? We tell you!
Make a professional Card with a Logo
In fact, a trick to put more text is to include the name of the company in your logo design and play with it without losing its identity. So, you can include more text without being cluttered and add your social media accounts.
Another piece of advice we can give you is to use the resources offered by the digital environment such as Font hinting. Also, for instance, if you have a very attractive portfolio, and you want to highlight some of your specific services or any other remarkable information, why not include a QR code that leads to the content that interests you? In this way, the person who picks up the card can see everything they want at the time of picking it up by simply entering the QR code from their mobile without having to search for anything.
The text and the paper
As we have already mentioned, the design of the card mustn’t be saturated with a lot of text or other elements. It must be clear and concise so that the information is correctly received by the person to whom it is delivered.
Another strong point when designing your cards is the paper they will be printed on. There are several alternatives and the best thing you can do is think about what your audience will like and if it is consistent with the values of your brand.
For example, if you are a renewable and sustainable energy business, don’t you think it would be a good idea to print eco-friendly business cards with recycled paper?
Colours that you can include in your business card
As we said at the beginning, your professional business card must be consistent with the corporate image of your brand to be consistent with its values and its way of communicating. So we recommend that you use the same corporate colours, as well as the same font that identifies your brand.
Ideas for designing a business card
Once you are clear about the elements and content that you have to include in your business card and you have thought enough about who you are going to give it to and in what context, it is time to get down to its design.
Depending on your creativity you can play more or less. But you will always have to keep in mind the objective of the card, which is to win over your audience.
Here you can learn some keys to business card design that will come in handy to organize the elements within it and make your project a reality.