Digital Marketing is just like any other form of marketing. It allows you to reach out and influence your potential customers. It is done onlinethrough multiple digital marketing channels. These include video content and social media posts.
These methods are more effective than traditional marketing strategies like television ads, billboards and mailshots to consumer homes.
Common Digital Marketing Assets
Any marketing tool you use online can be considered a digital asset. Almost any item can be used to market your brand. Despite this, you might not realize the number of digital marketing assets you have. Here are some examples.
Your website
Branded assets (logos/Icons, acronyms, etc.)
Video content (video ads, product demos)
Images (infographics, company and product photos)
Written content (blog posts or eBooks, product descriptions and Help Sections, as well as “learning center-type” content, online courses, and blog posts)
Online tools and products (SaaS/Calculators, Interactive Content, etc.
Reviews
Social media pages
As you can probably see, this is just a partial list. The majority of digital marketing assets fall within one of these categories. Smart marketers continue to come up with innovative ways to reach customers online.
Common Digital Marketing Strategies
While the number of digital strategies for marketing is constantly changing, here are the most popular and effective strategies businesses use:
PAY-PER CLICK ADVERTISING
Pay-per click (PPC) is an umbrella term that refers to any online marketing strategy where the advertiser pays per user who clicks on an advertisement. Google AdWords for example is a form PPC advertisement called “paid Search Advertising.” Facebook Ads are another type of PPC marketing called “paid Social Media Advertising.”
PAID SEARCH MARKETING
Paid search ads are a great way for potential customers to find you by searching for similar products and services. Google, Yahoo and Bing let you run ads on their Search Engine Pages (SERPs).
Google claims that 91% users search using their mobile devices. Your paid search advertising campaigns and PPC should be optimized for mobile to ensure your foxbusiness does not miss out on any potential customers or clicks. You need to overhaul your digital marketing strategy if you aren’t on the right track.
PAID SOCIAL MEDIA ADVERTISING
You can purchase digital media marketing ads through social media platforms like Facebook and Instagram. Paid social advertising is a great way of building awareness among people who may not be aware that your company, product, or services exist.
SEARCH ENGINE OPTIMIZATION
SEO (search engine optimization) is the method used by digital media marketers to rank pages and posts organically on SERPs. You will need more skills and knowledge to rank on Google’s first pages with SEO than you would with paid advertising. It can also be tedious.
SOCIAL MEDIA MARKETING
Social media marketing is similar to SEO. It allows you to market your company through social media platforms such as Facebook and Twitter. It takes more work and time to organically market your business via social media than paid advertising. It can be effective, even if you are on a limited budget. Social media marketing can be one of the most powerful digital marketing strategies, even if it’s not free.
CONVERSION RATE OPTIMIZATION
CRO improves user experience and increases conversion rate. You can get them to click on the link and sign up by signing up for your newsletter. Many businesses use CRO in order to generate leads, chats, sales, and revenue from their website traffic.
CONTENT MATERIAL
Another term used in digital marketing is content management. Content marketing refers to any digital marketing campaign that uses content assets (blog post, infographics eBooks, videos, etc.). You can build brand awareness and drive clicks leads sales. The best part is that you can develop an online marketing strategy for the business when you combine all these elements correctly.
NATIVE ADVERTISING
You may have noticed at the bottom of articles that there are often suggestions for articles. Native advertising is what you see. Because it uses content in order to get clicks, most of it falls under the content marketing umbrella. Because it is often mixed with non-paid content recommendations, it can be hard to spot. This is a fair point.
EMAIL MARKETING
Email marketing is still the most established form of online marketing. Email marketing is the most popular method used by digital marketers for advertising special offers, promoting events, and highlighting content. It allows you to reach users that may not be on the most popular platforms like social media.
AFFILIATEMARKETING
Affiliate marketing allows you to pay someone — a person, or business — to promote products and services on your website.
There are many options for marketing your business online. This is why many companies outsource marketing or hire an automation software team to handle their marketing. Spending a little extra can make a big difference in your return-on-investment (ROI).
Digital Marketing: Does it Work?
If you want to maximize your marketing efforts and thrive in the digital age, digital marketing is a great option. At Disruptive, we’ve used it to help all kinds of businesses grow — including home service companies like mom-and-pop shops and larger entities like internationally-recognized universities. Advertising online is a wonderful way to reach people. You can reach everyone, wherever you are, if your target demographics are known.
Certain types of digital marketing will work better for certain types of businesses. We will briefly review the best strategies for both business to consumer (B2C), as well as business-to–business (B2B) businesses.
